Eps 10 – Billy Pon – Marketing A Horror Movie – Circus of the Dead
Director Billy Pon is heating up the internet and horror news sites with his sizzling hot marking and promotions for his upcoming killer clown opus Circus of the Dead. After the filming and editing is done, it is time to promote the film, take it to film festivals, send out press releases, push the trailer and do interviews. Some film makers take it the extra mile exploring more experimental or imaginative means of marketing their film. Billy Pon is one such film maker.
Welcome to another episode of The Future of Horror, an interview podcast featuring new, upcoming talent in horror, The show is a sibling podcast to Horror News Radio, the official HorrorNews.Net podcast. With each episode, the show’s host, Doc Rotten, spotlights a director, an actor, a screenwriter, an effects artists, a film maker conquering hurdles and barriers to get their films made, to follow their passion, to make horror films.
For Circus of the Dead, director Billy Pon not only does the interviews, releases trailers, he also spends a great deal of time and effort gaining and supporting a fan base on social media. He is scheduling a high profile advance screening of the film at the Texas Frightmare Weekend, the southwest’s premier horror convention in Dallas, Texas, on May 2-4, 2014. He is also producing a variety of original promotional materials to give the curious just a taste of what is in store. He is coming up with fascinating items such as coloring books, old fashioned candy cigarettes and a view master disc. Billy Pon joins Doc on the Future of Horror to share his thoughts and imagination on how to market and promote his horror films.
You can find out more about Billy Pon and Circus of the Dead at these links:
Thanks for listening to another episode of The Future of Horror podcast, subscribe today on iTunes and leave a comment to help support the show. Hopefully, the show will continue being an interesting, entertaining and enlightening journey into the film industry, from independent films to bigger budgeted studio pictures. As we continue meeting the incredible talent in front and behind the cameras, we will gain a glimpse of what it takes to create the horror films we love to watch: passion, persistence, talent, hard work and, maybe, a little luck and a little help from friends and mentors. Let us know what you think, email The Future of Horror at firstname.lastname@example.org.